Tpoll launches online focus group service

The new tool has been integrated with the the firm’s Tqual Bulletin Board platform so researchers can continue discussions with participants after live groups have ended.

CEO Mark Ursell (pictured) said: “Tqual Live operates in a similar way to traditional focus groups in that it gathers views and opinions from participants, but as well as the twin advantages of comparatively low cost and speed, it also gives clients the opportunity to steer the group according to what they need to know, in real time and without interruption.”

The software can display images and stream audio and video in any format and runs in multiple European languages, Tpoll said.