Toluna shareholders approve Greenfield Online deal
The $40m deal, which was unveiled last month, is set to be closed by 15 July. Shareholders also agreed to sell a stake in the firm to Belgian investment house Verlinvest, raising £28m. As a result of the deal Frederic de Mevius, Verlinvest’s CEO, will become a non-executive director at Toluna.
Microsoft bought Greenfield Online and its subsidiary Ciao for $486m last October. It kept Ciao’s comparison shopping business but hoped to sell the research operations to private equity house ZM Capital, but that deal collapsed.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments