NEWS17 July 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
FRANCE— Toluna has completed the $40m acquisition of the internet survey business of Greenfield Online and its subsidiary Ciao after securing shareholder backing earlier this week.
Frederic-Charles Petit (pictured), Toluna’s founder and chief executive, said: “This is a transformational deal for Toluna. The combined group will have a strong market position and growth prospects in the years ahead. The board expects several million dollars of synergies and, after adjusting for integration costs, materially enhanced earnings per share in the year ending 31 December 2010.”
He added: “Our initial discussions have encouraged us that the combined group will deliver innovation in technology which will benefit both our customers and panel members. In addition, we are encouraged that the combined group will deliver better and more stable online samples and deliver increased shareholder value.”
Microsoft bought Greenfield Online and its subsidiary Ciao for $486m last October. It kept Ciao’s comparison shopping business and hoped to sell the research operations to private equity house ZM Capital, but that deal collapsed. It struck a sale agreement with Toluna in late June.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research Manager – Energy and Environment
£Excellent + Benefits
Resources Group
Quant / Qual Insights specialist – Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Resources Group
Qualitative Research Manager – Cultural & Brand Insights (Global Insights)
up to circa £40,000 + Bens
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments