Microsoft completes Greenfield buy
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Firm's shares delisted from Nasdaq • Online survey business to be sold on to private equity firm
US-- The $486m takeover of Greenfield Online by Microsoft was completed yesterday, with the research and comparison shopping firm formally merging with a Microsoft subsidiary.
As a result Greenfield has been delisted from the Nasdaq stock exchange.
Microsoft bought Greenfield for its Ciao comparison shopping business and has agreed to sell the internet survey solutions business to ZM Capital for $120m.
ZM has said it has no plans to integrate or merge the ISS business with any other company and plans to keep as many of the senior management as possible on board.
Author: Robert Bain
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