NEWS6 June 2018

Toluna launches automated insights platform

Data analytics News Technology UK

UK – Toluna has launched an automated platform offering consumer insights, aimed at driving efficiency in research.

The TolunaInsights platform integrates audiences, surveys, communities and analytics with on-demand insights and behavioural data. According to the company, the aim of the service is to “democratise market research” and offer time and cost savings.

Services include the ability to access Toluna’s panel community with on-demand surveys, digital behavioural data tracking, and a data visualisation and analytics tool. Users can opt for self-service, managed or custom services.

Frederic Charles-Petit, chief executive of Toluna, said: “There is an increasingly urgent need across every business function for automated solutions powered by advanced technology that deliver reliable insights in real time. TolunaInsights is our answer to that need in market research and is the culmination of a journey we embarked on 10 years ago.”

Phil Ahad, executive vice-president and head of products and strategy at the company, added: “Our goal is to provide users with efficiencies that enable them to focus on adding value, as opposed to tactical execution.”