NEWS12 November 2020

Toluna appoints Haymes as non-exec board chair

News North America People

US – Former Nielsen managing director Bruce Haymes has joined the board of consumer intelligence company Toluna (formerly ITWP) as its non-executive chairman.

Haymes is currently chief partnership officer at Northeastern University, leading corporate deals and strategy. Prior to that, he spent 10 years at Nielsen, latterly responsible for the company’s startup investment fund, Nielsen Innovate.

At Toluna, Haymes will work with founder and chief executive Frédéric-Charles Petit, executive chairman of the board.

Earlier in the year, ITWP, parent company of Toluna, Harris Interactive and KuRunData, took on the Toluna brand name. The company recently completed a funding round led by investment group Verlinvest.