NEWS3 July 2018

Toluna adds shelf-testing solution

FMCG News Retail Technology UK

US – Digital consumer insight company Toluna has launched a DIY shelf testing tool for brands and retailers as part of its automated consumer insights platform.

Supermarket shelf retail FMCG_crop

The automated solution, accessed through the TolunaInsights platform, provides feedback on the impact of shelf placement on consumer attention in store. Users can run tests to understand how to position products on a shelf effectively and assess overall shelf design.

The company also reported a 60% increase in revenue growth year-on-year of its technology platform in the first half of 2018.

Toluna’s automated consumer insights platform launched last month.