NEWS11 December 2013

Tobii rolls out beta for new cloud-based eye-tracking data service

Europe North America Technology

SWEDEN — Eye-tracking technology firm Tobii has launched a beta programme for a new cloud-based research service, called Tobii Track.

Tobii Track is built on the company’s new Tobii Cloud platform, which will – the company says – “enable researchers and businesses to collect, store, process and access eye-tracking data from Tobii eye trackers more quickly and cost-effectively”.

Innerscope is one of the research companies participating in the beta. CEO Bill Moult said: “Once it is launched, we hope to apply Tobii Track’s ambitious capabilities to tap eye-tracking data’s full potential to contribute to integrated neuroscience solutions for the benefit of our clients.”

Researchers can register their interest in the beta programme here.