TNS, Compete collaborate on website optimisation

The Web Performance Optimiser (WPO) mixes TNS’s WebEval website evaluation tools with Compete’s web analytics data and promises clients “an in-depth understanding of their visitors and precisely how to attract and engage with them”.

According to TNS senior vice president Melinda Smith de Borrero (pictured): “With WPO we’re able to optimise the online customer experience by understanding the current online environment in a given category, followed by in-depth website usability testing.”