TiVo to offer free set top data from 2016

According to an announcement on its TiVo Research site, the offer is to celebrate Rentrak and comScore’s recent merger.

Elaborating on its freeratings.tv site, created to allow people to sign up for the ratings when they become available, the company explains: “We don’t think anyone should have to pay for the most basic data we provide — demographic TV ratings.

“We’re much more interested in helping you improve your business and overcome the real challenges you face in a way that other sources of ratings data never will. We do this with anonymised individual household-level viewing data from more than two million homes, directly matched to online exposure and purchase data.”