TiVo to offer free set top data from 2016
According to an announcement on its TiVo Research site, the offer is to celebrate Rentrak and comScore’s recent merger.
Elaborating on its freeratings.tv site, created to allow people to sign up for the ratings when they become available, the company explains: “We don’t think anyone should have to pay for the most basic data we provide — demographic TV ratings.
“We’re much more interested in helping you improve your business and overcome the real challenges you face in a way that other sources of ratings data never will. We do this with anonymised individual household-level viewing data from more than two million homes, directly matched to online exposure and purchase data.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments