NEWS28 February 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US—Tivo has launched an updated version of of its syndicated Stop Watch TV audience measurement service to deliver next-day viewing data to advertisers and networks.
The company promises second-by-second viewership data from a 300,000-strong panel in “as little as 12 hours” after broadcast.
Tivo can track what its customers are watching via the clickstream data that flows between its digital video recorders installed within customers’ homes and the company’s servers. Stop Watch collects data entirely anonymously.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – Quant – Strategic Insight Agency
£41,000–£47,000 + Bens
Resources Group
Associate Director – Finance / Auto
Up to £55,000 + Benefits
Spalding Goobey Associates
Senior Research Executive – Qualitative –Strategy Consultancy
Up to £36,000 + benefits
Featured company
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
John Grono
12 years ago
Would that be viewing information (i.e viewer by demographic) or household tuning information?
Like Reply Report