NEWS28 February 2012
US—Tivo has launched an updated version of of its syndicated Stop Watch TV audience measurement service to deliver next-day viewing data to advertisers and networks.
The company promises second-by-second viewership data from a 300,000-strong panel in “as little as 12 hours” after broadcast.
Tivo can track what its customers are watching via the clickstream data that flows between its digital video recorders installed within customers’ homes and the company’s servers. Stop Watch collects data entirely anonymously.
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1 Comment
John Grono
12 years ago
Would that be viewing information (i.e viewer by demographic) or household tuning information?
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