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NEWS21 July 2017

Time Inc teams with Parse.ly

Media News North America

US – Media giant Time Inc has joined forces with audience analytics business Parse.ly for data insights of its audience across its brands.

People, Time, Fortune, Sports Illustrated and InStyle  are some of the brands that will now have access to Parse.ly’s dashboard as a result of this integration which will allow Time Inc.’s editorial teams to compare multiple brands on one editorial analytics platform.

Alan Murray, chief content officer at Time Inc, said: “Parse.ly’s analytic tools are going to be a significant help in driving cultural change at Time Inc., as we work to leverage the combined digital reach of our brands.

“Unifying insights across all of our brands allows us to understand, act on and monetise the content our audience engages with most.”

@RESEARCH LIVE

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