NEWS25 July 2013

Third Next Gen researchers’ competition launched

North America People

US — GfK has launched its third annual competition for US undergraduate market researchers.

The Next Generation Competition is looking for proposals for research projects on mobile shopping, crowdsourcing, and the financial preferences of Generation Y.

In addition, GfK will accept proposals on marketing-related topics of the students’ own choosing.

David Krajicek, CEO of GfK consumer experiences North America, said: “The NextGen competition gives students a firsthand understanding of what it means to devise, execute, and analyze a research project – something that no textbook can provide.”

To find out how to enter the competition, read the complete rules here.  Entries are due 25 October 2013.