Aldrich was previously general manager for the media and entertainment industry business unit at Amazon Web Services (AWS), a role he had held since 2019.

Prior to AWS, Aldrich led the Americas sales region for Cisco’s Global Service Provider Segment and had worked at Cisco for 22 years.

Eddie Young, chairman at ThinkAnalytics, said: “It is a real pleasure and honour to appoint Marc as our worldwide CEO. His industry insight and his exceptional business prowess make him the right person to lead ThinkAnalytics as we head into the most exciting growth trajectory in our history.

“I have known Marc for over 10 years both at Cisco and AWS and have always admired his achievements as a leader who nurtures talent to build the most diverse and high performing teams that always put the customer first.”