NEWS7 August 2018

The7stars names Rose data insights head

Data analytics Media News People UK

UK – Independent media agency the7stars has promoted Helen Rose to head of data, insight and analytics, leading a newly created data and insight team.

Helen Rose_crop

Rose (pictured) joined the7stars as head of insights in 2014. In the newly created role, she will be responsible for leading the data and insights team, which has been formed by combining the company’s capabilities to create a centralised resource.

The team of 20 staff will be tasked with implementing data and analytics within the work of the agency’s strategy, planning and activation teams.

Jenny Biggam, founder of the7stars, said: “Data and insight are becoming increasingly important as the starting point for delivering the strategic thinking and creative solutions that deliver real impact in media today. In bringing our expertise in this area together under Helen’s leadership, we can bring even more value to every stage of the process for our clients.”