The7stars and Skyrise launch mobile data partnership
Through the enterprise deal, the7stars will integrate Skyrise’s dataset into its planning tool to boost its audience insight and targeting.
Founded in 2020, Skyrise Intelligence works with UK telecoms companies to define web and app usage and monitor location and movement to inform media planning and measurement.
The7stars planning tool, ‘Gravity Planner’, combines consumer journey data and media channel data to determine media channel splits and budgets.
Adding the Skyrise dataset means the platform now includes aggregated and anonymised consumer data, including location and demographic data.
Ian Vint, co-founder at Skyrise, said: "Understanding up to the minute agile behaviour has never been so important, and we are delighted to partner with the7stars as the nation begins to come out of lockdown."
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