NEWS13 May 2011

The research challenges of multi-platform broadcasting


For broadcasters and advertisers looking to understand their audiences, counting eyeballs just isn’t enough anymore.

Speaking at yesterday’s Media Research conference, Sarah Messer and Suzanne Lugthart of ITV discuss how to get the measure of how, where and why audiences are consuming TV content, and how to optimise it.


1 Comment

13 years ago

Ah - but it stops half way through. Is that just a teaser? Is there more after the ad break?

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