The division builds on The Nursery’s work in the prescriptions, over-the-counter and wellness sectors with healthcare brands including Pfizer, the NHS and Smith & Nephew.

It will be led by Kat Cunningham, researcher at The Nursery. Cunningham has worked at the agency for over six years and has previously held roles at Hope + Anchor and The Planning Shop.

Cunningham said: “The Nursery Health consolidates the work we’ve been doing for years with leading healthcare brands. We are using our skills and expertise to help our clients create memorable and intuitive brands that can engage HCPs, procurement, consumers and patients alike.”