The Marketing Productivity Group hires Accenture’s Friedman

Friedman (pictured) takes up the role following a spell within the marketing analytics practice at Accenture Marketing Sciences, where held the roles of global executive director and chief strategy lead.

Earlier in his 30-year career Friedman worked as a founding partner at both Marketing Management Analytics and ImmediateFX.

E Craig Stacey, CEO of MPG, said: “I am thrilled to have Jim Friedman join our team. I don’t know of anyone else who has made such an impact on the marketing analytics field over the past 30 years.”