NEWS28 April 2011

The Marketing Productivity Group hires Accenture’s Friedman

North America People

US— Analytics agency The Marketing Productivity Group has added industry veteran Jim Friedman to its management team.

Friedman (pictured) takes up the role following a spell within the marketing analytics practice at Accenture Marketing Sciences, where held the roles of global executive director and chief strategy lead.

Earlier in his 30-year career Friedman worked as a founding partner at both Marketing Management Analytics and ImmediateFX.

E Craig Stacey, CEO of MPG, said: “I am thrilled to have Jim Friedman join our team. I don’t know of anyone else who has made such an impact on the marketing analytics field over the past 30 years.”