21 March 2011
The long view on short-term thinking
Nicola Millard, Customer Experience Futurologist at BT, will be interviewed live on stage about how research can increase its value to users by looking beyond the short-term and offering medium-term insights into increasingly unpredictable markets.
She’ll discuss:
- The death of “business as usual” – and what it means to researchers.
- Testing user readiness for radical innovation.
- Her approaches for accelerating the application of new technology.
Video:
Futurology interview
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