NEWS21 March 2011

The long view on short-term thinking

Features

Nicola Millard, Customer Experience Futurologist at BT, will be interviewed live on stage about how research can increase its value to users by looking beyond the short-term and offering medium-term insights into increasingly unpredictable markets.

She’ll discuss:

  • The death of “business as usual” – and what it means to researchers.
  • Testing user readiness for radical innovation.
  • Her approaches for accelerating the application of new technology.

Video:

Futurology interview

@RESEARCH LIVE

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