NEWS15 December 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS15 December 2020
UK – Software development firm The Green Room has launched a digital market research company, The Green Room – Insights.
The company’s platform will host a variety of research methodologies and techniques and will focus on the pharmaceutical industry. Tools available through the platform include quantitative and qualitative surveys, auto-translation and multiroom chat.
The Green Room allows users to move between methods of communication and use different collaboration tools on a single platform.
It was founded by Neil Rees (pictured), former head of research at Open Health Patient and Brand Communications, and Bruce Ritchie, who has a background in healthcare and pharmaceutical brands and communications. Ritchie and Rees are joint managing directors of The Green Room.
The company is planning on using The Green Room platform in other areas such as medical communications, advertising, strategic consultancy and training.
Rees said: “There has been an increasing transition to the use of digital tools to enhance stakeholder engagement in pharmaceutical market research, that has only been further accelerated by Covid-19.
“The Green Room – Insights is designed with the needs of the pharmaceutical market research industry at its core.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Research Director – Automotive
£65–£95,000 + Bens
Resources Group
Strategic Consultant – Behavioural Science & Quantitative methods – Boutique Strategic Consultancy
£30,000– £34,000 + very strong benefits
Resources Group
Quantitative Consultant (SRE to AD level) – Leading Customer Insights Consultancy
£30–50,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments