NEWS23 June 2021

The Behavioural Architects hires quant director

Behavioural economics News People UK

UK – Global behavioural science consultancy The Behavioural Architects has appointed Tom Coombes as director of quantitative research.

Tom Coombes

Coombes (pictured) joins the company’s UK team from Virgin Media, where he was senior research manager.

Prior to that, he held the role of research director at 2CV, where he worked with tech and entertainment clients and led the development of sports research services.

At The Behavioural Architects, he will expand the company’s quantitative offer, building and developing behavioural science-led quant methodologies.

Sian Davies, co-founder, The Behavioural Architects, said: "With his blend of client-side and agency background, Tom has the perfect mix of skills and experience to help deliver actionable behavioural science inspired solutions."