NEWS18 June 2020

The ARF launches diversity initiative

Media News North America People Trends

US – The Advertising Research Foundation (ARF) has created a diversity initiative to fund scholarships for disadvantaged individuals wanting careers in the advertising, media and research industries.

Diversity crop

Eligible students for ARF Workforce Initiative for Diversity and Excellence (ARF Wide) include those from minority backgrounds, low-income families, disadvantaged urban, suburban or rural districts and first-generation college students.

The initiative, which has been launched in the wake of worldwide Black Lives Matter protests, will support apprenticeships, internships and mentorships in ARF-affiliated companies.

The Scott McDonald Challenge Grant will match dollar-for-dollar donations to ARF Wide of up to $150,000 for contributions made before the Labour Day US bank holiday on 7th September.

ARF Wide will also provide training through ARF Education and networking opportunities.

Companies which sign up to participate can become a founding supporter of ARF Wide, and volunteering programmes will be set up for ARF Wide mentors and teachers in ARF Education.

Scott McDonald, president and chief executive of the ARF, said: “As recent events have made clear, our industry needs to grow and benefit from the contributions of a more diverse workforce. But the economic challenges we are facing make that goal even more important for young people from poor backgrounds.

“Even modest financial support can make a significant difference for disadvantaged students who are dealing with the economic effects of the Covid-19 crisis. This programme is designed to help ease some of those burdens and create greater opportunity.”