NEWS23 January 2023

Google and Meta among new ARF diversity programme partners

Inclusion News North America Technology

US – The Advertising Research Foundation (ARF) has added Google, Meta, ESPN, UnitedHealth Group, and Analytic Partners as corporate partners for its workforce initiative for diversity and excellence (Wide) scholar programme.

Apprentice taking notes

The initiative, launched in 2020, aims to improve the diversity of the future workforce in the advertising, media, research and analytics industries.

The programme awards scholarships to underrepresented student populations who gain exposure to the market research and data analytics fields. 

In addition to the new corporate partners, ARF has added Baruch College at the City University of New York (Cuny) to its list of partner schools. 

“Our goal from the inception of this programme has been to not only create opportunities for students looking to work in the field of market research, but enrich our industry with deeply needed diverse, representative perspectives,” said Scott McDonald, president and CEO at the ARF. “With the addition of Baruch and these key industry players as sponsors, it feels like we are making great progress towards realising this more inclusive future.”