NEWS10 July 2024

TestSet hires three former Dynata staff to expand leadership team

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US – First-party data provider to marketing research and insights agencies TestSet has named Michael Sanfelippo as president and hired two senior executives for its leadership team.

Dave Kirschbaum, Michael Sanfelippo and Shana DeMarinis

TestSet, which is part of Ackwest, has also appointed Dave Kirschbaum (pictured left) as executive vice-president, customer experience to lead on customer experience management and Shana DeMarinis (pictured right) as senior vice-president in customer experience, who will focus on building the firm’s customer engagement team.

Sanfelippo (pictured centre) was previously managing director, MRA Americas at Dynata, with both DeMarinis and Kirschbaum also having prior roles at Dynata as vice-presidents of customer experience.

Co-founder and managing partner at Ackwest Group Keith Price said: “We are thrilled to see Michael take on this significant role at TestSet and are confident that his leadership will strengthen their position in the market.

“Michael’s appointment underscores our commitment to fostering elite talent to drive sustainable growth.”