NEWS12 November 2009

Telco names Pulse Group preferred research vendor

Asia Pacific New business

MALAYSIA— Outsourcing firm Pulse Group has been handed preferred research vendor status by Telekom Malaysia.

Bob Chua (pictured), CEO of Pulse, said: “We are incredibly pleased to be selected as a preferred research supplier to Telekom Malaysia, especially when the need for real-time and relevant insights are highly required in this ultra-competitive telco market.”

Pulse said it is currently working on “various large-scale bids” for Telekom Malaysia, which it plans to roll out in early 2010.

Telekom Malaysia is the country’s largest telecoms provider and spends more than $25m annually on advertising its fixed line, mobile and ISP businesses, Pulse said.