Kitchens was previously executive vice-president and publisher at TechTarget, and in her new role will oversee market development, segment marketing, editorial, audience and SEO, customer success operations, product operations, customer strategy.

In addition, Kitchens, who joined the company in 2002, will continue to lead TechTarget’s enterprise strategy group division.

Niemiec, who was hired in 2003, was previously solely chief revenue officer, and in his expanded role will oversee sales strategy, development, enablement and operations, as well as corporate marketing.

TechTarget is an intent-driven marketing and sales service focused on editorial content and purchase intent insights, and has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney. 

Michael Cotoia, chief executive officer at TechTarget, said: “These moves will help us to capitalise on the right opportunities, scale the business, streamline our processes and strategically align our resources for maximum impact.

“When you look at leadership, you look for people who can identify the right opportunities for the business, take on any challenge, make thoughtful and fast decisions and put people in the best positions to succeed.

“I am incredibly confident in Rebecca and Steve’s abilities to lead TechTarget’s next period of growth.”