US – Renowned KPCB partner Mary Meeker has delivered her 2016 internet report – viewed by many as the tech report to read – which makes uncomfortable reading for Apple and points to increasing use of video and voice.

Every year Kleiner Perkins Caufield Byers (KPCB)partner, Mary Meeker, delivers a deck of more than 200 slides which gives one of the most comprehensive and respected insights and analysis of the internet and tech trends globally.  

Key findings:

  • Global internet users are three billion and growth is flat, 9% year-on-year but decelerating if you exclude India. India surpassed the US to become the number two market for internet users behind China in 2016
  • Global smartphone growth is slowing, number of users up 21% vs. 31% in 2015. Global smartphone shipments are slowing dramatically – 10% vs. 28% previous year
  • Android smartphones continue to gain market share vs. iOS
  • Average mobile user has 33 apps, 12 used daily and 80% of time spent on three
  • Mobile voice assistant use growing quickly with improvement in tech driving that change. Google on Android now seeing 20% of searches from voice
  • Generation Z (up to 20 years old) communicates with images. User shared video on SnapChat and Facebook growing fast
  • Messaging is growing rapidly and dominated by Facebook and WeChat and evolving from simple conversation to greater expression.

Jane Bainbridge

Asia Pacific Europe Latin America Media Middle East and Africa Mobile News North America Technology Telecoms Trends UK

@RESEARCH LIVE

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