Tech trends report shows internet growth slowing

US – Renowned KPCB partner Mary Meeker has delivered her 2016 internet report – viewed by many as the tech report to read – which makes uncomfortable reading for Apple and points to increasing use of video and voice.

Every year Kleiner Perkins Caufield Byers (KPCB)partner, Mary Meeker, delivers a deck of more than 200 slides which gives one of the most comprehensive and respected insights and analysis of the internet and tech trends globally.  

Key findings:

  • Global internet users are three billion and growth is flat, 9% year-on-year but decelerating if you exclude India. India surpassed the US to become the number two market for internet users behind China in 2016
  • Global smartphone growth is slowing, number of users up 21% vs. 31% in 2015. Global smartphone shipments are slowing dramatically – 10% vs. 28% previous year
  • Android smartphones continue to gain market share vs. iOS
  • Average mobile user has 33 apps, 12 used daily and 80% of time spent on three
  • Mobile voice assistant use growing quickly with improvement in tech driving that change. Google on Android now seeing 20% of searches from voice
  • Generation Z (up to 20 years old) communicates with images. User shared video on SnapChat and Facebook growing fast
  • Messaging is growing rapidly and dominated by Facebook and WeChat and evolving from simple conversation to greater expression.

We hope you enjoyed this article.
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