NEWS22 September 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS22 September 2010
US— Retail data analysis agency Emnos has won its first major US contract after being picked by general merchandise retailer Target to run a multi-year project to extend the use of customer-focused insight within merchandise and marketing.
Target operates 1740 stores in 49 states as well as its website, and will use Emnos to help improve its guest insight and segmentation capabilities.
Robert Diamond, regional managing director for international business at Emnos said: “We are delighted to support one of the world’s leading retailers on this long-term project to develop the use of customer-centric insight through segmentation to drive business decisions. This contract marks Emnos’ first significant win in the United States, which we believe is a large market for organisations looking to adopt customer-centric led change.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, Joanna Swash, group chief executive at @Moneypenny talks to Jane Simms about her focus… https://t.co/gUoLpg2zFC
Streaming reaches record high in the US https://t.co/921fqNK5hq #mrx #marketresearch
BMG Research moves into London office https://t.co/rSJLxDPZNN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Senior Research Executive – Work on the cutting-edge of research innovation!
£Competitive + bens + super flexible working
Hasson Associates
Commercial Research Manager
£35000–45000
Hasson Associates
Associate Director – German speaking
£300–300 per day
Related Articles
If you haven't had the chance to complete the MRS Census on Inclusion, there is still time. This census will help u… https://t.co/7O7SabnKcn
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments