NEWS3 November 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Cross-device marketing technology firm Tapad has integrated VisualDNA’s psychographic audience profile data into its media platform.
VisualDNA has partnered with academic institutions and a team of psychologists to build audience profiles, built using responses to gamified personality quizzes.
According to the announcement, the agreement means that Tapad clients will have access to around 500 million new audience profiles for cross-device targeting.
“Deep consumer understanding, regardless of device or channel, is a crucial piece of the ever-changing marketing equation,” said Jim Hodgkins, managing director of Marketing Services at VisualDNA. “By partnering with Tapad, the leaders in cross-device, we’re delivering a true understanding of consumer behaviour within an actionable platform, giving marketers a way to strategically reach their most relevant audience.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Research Executive – Qualitative –Strategy Consultancy
Up to £36,000 + benefits
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Resources Group
Qual / Quant Associate Director – Financial
£50,000–£65,000 + Excellent Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments