NEWS27 September 2017

Taboola releases Data Marketplace

Data analytics News North America

US – Content discovery platform, Taboola, has launched its Data Marketplace to give advertisers access to third party consumer data from companies including Oracle Data Cloud, Neustar, Acxiom and Bombora.

Adam Singolda_crop

Taboola provides relevant and personalised information and its predictive engine analyses hundreds of real-time signals – including location, device, referral source, social media trends – to match users with content they are most likely to be interested in.

Taboola Data Marketplace gives marketers data insights to help them create better advertising campaigns that target specific audiences and improve return on investment (RoI). Brands pay for data layered onto campaigns based on performance results rather than on use.

Adam Singolda (pictured), CEO and founder of Taboola, said: “As brands and marketers seek to reach users throughout the customer journey, the ability to leverage third-party data with a few clicks becomes paramount to effectively reaching audiences at scale.

“We place tremendous value on the work with Oracle Data Cloud, Neustar, Acxiom, and Bombora as our launch providers and partners, and intend to collaborate with every meaningful data partner in the world, so our marketers have the ability to layer data into their Taboola campaigns.”

Each data partner offers specific insights across industries and consumer types to increase campaign performance. Brands will be able to see which data segments and suppliers work most effectively within their budget.