NEWS23 August 2017

Taboola partners with Getty Images on creative testing

News North America Technology

US – Content discovery platform Taboola has partnered with Getty Images to enable Taboola customers to pair its images with their campaigns.

As Taboola customers upload their content to the platform, they will automatically receive suggestions from Getty Images for visuals that relate to the page, product or app that they are looking to promote. They can then refine these options by adding or removing keywords to generate more relevant suggestions.

The new feature is intended to make creative testing easier for Taboola customers. 

“We want every Taboola campaign to be both simple to launch and as successful as possible,” says Adam Singolda, CEO and founder at Taboola.

“Our partnership with Getty Images will make it quick and seamless for marketers to choose from an array of high-quality, relevant images for each campaign, test and optimise those images for performance, and maximise results.”