System1 adds creative comparison
The new offer, ‘Test Your Ad Competitive Edge’, marks a relaunch for System1, with the move allowing advertisers to compare how their ads perform against competitors and category norms.
The product contains around 100,000 adverts and builds on System1’s ‘Premium’ database, which the company has developed over the past six years.
System1 uses emotional responses to track how adverts resonate with participants.
Jon Evans, chief customer officer at System1, said: “To truly predict how effective your advertising will be, you need to understand how it benchmarks against your category and competition.”
Evans added that the database allows brands to “discover their creative share of voice”.
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