Sengupta was previously a business head at IMRB International, while Chaudhari returns to the firm after a year-long spell with Millward Brown.

Ghosh, meanwhile, joins the company from Frost & Sullivan in Toronto and previously worked with Chennai and Cygnus Business Consulting & Research.

Mick Gordon, Synovate India’s managing director, said: “These new senior level recruits have a wealth of experience, which we will leverage in further enhancing our client delivery mechanisms. We have a strong and solid top team to guide and advise our clients’ businesses towards growth.”