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NEWS25 November 2010

Synovate launches mystery shopping arm for SA

Middle East and Africa

SOUTH AFRICA— Synovate has spun its mystery shopping capabilities in South Africa into a standalone business unit, and given Samantha Lloyd the job of leading it.

Lloyd ( pictured ) has been with the firm since 2001 and was previously operations director. The new division will offer walk-in and telephonic mystery shopping, and product and price auditing services. PDAs will be used to allow real-time data reporting and the firm will offer visits by mystery shoppers equipped with hidden video cameras.

Charlotte Jackson, Synovate’s MD in South Africa, said: “This has been an expected development as this part of our business has been growing substantially in recent years. The project team itself has more than doubled.”

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