NEWS15 March 2021

Suzy launches insight tools

News North America Technology

US – Market research company Suzy has launched an automated insight service as part of its consumer research platform.

The ‘Suzy Solutions’ service, built into the platform, combines the company’s US consumer panel with templates, custom integrations and managed services.

It offers three approaches: standard templates for idea screening, packaging evaluation and copy evaluation; custom research tools; and research design services including advanced analytics.

Avi Savar, president, Suzy, said: “We are continuing to evolve our solutions and the Suzy stack of advanced research tools will continue to expand this year with an extension of global networks and more.”