SurveyMonkey embarks on European expansion
The firm has launched a website for UK customers as well as sites in Portuguese, Spanish, French, German and Italian for clients across the continent.
The move follows the firm’s purchase of Precision Polling, which offers a DIY automated phone survey service.
Clients using the new websites can also now pay for SurveyMonkey’s service in either euros or pounds sterling.
SurveyMonkey has also opened a customer services centre on the Portuguese island of Madeira to serve the region.
CEO Dave Goldberg (pictured) said: “To date, the UK market has been central to our European footprint, with UK paid-for subscriber growth increasing by 72% from 2009 to 2010. This market is going to continue to be the driving force behind our European expansion but while focusing on this we are also working hard to deliver the same high-quality service in other European countries.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments