NEWS18 February 2014
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NEWS18 February 2014
US — Research firm Decipher has released research supporting the idea that completion rates of online surveys declines with screen size.
Recent reports have placed the percentage of surveys taken on a mobile device as anywhere between 10% and 40%. Whatever the figure, it’s a growing market.
With this in mind, research firm Decipher has released an update to its 2013 white paper on mobile user participation in online surveys. The newest round of research is based on data from a number of independent surveys, which, according to Decipher, represents anywhere from 1.5 to 5 million respondents per month.
Key findings from the report are as follows:
The full paper can be accessed here.
1 Comment
Anon
10 years ago
Hmm, that’s a slightly misleading headline really; it is true and fairly obvious that a respondent will be less inclined to wade through a lengthy survey on a mobile. But as they say, the key is to optimise the survey for mobile and then there isn't much difference in completion rates. But we are preaching to the converted... it is often the client that pushes for a gazillion questions and a 30 minute survey with enormous grid questions
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