NEWS12 November 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — Sumo insight has launched a real-time mobile market research platform.
Designed specifically for a mobile experience by former Nokia research and strategist Tina Newport and former EE technology marketeer Colin White, Sumo Insight’s platform features “real-time, real-location accuracy for opinion capture”.
White said: “Driving a deeper, stronger and longer-lasting research relationship with respondents, especially in segments such as youth is one of our core goals with Sumo Insight.”
Newport added: “We were frustrated as client-side users of market research at Nokia and EE, where we knew the problems in getting fast/ quality research.
“Not only are we launching one of the industry’s most technically advanced mobile research platforms, we’re moving market research forward in a manner that helps brands engage with consumers, treating market research as a touch point as well as a business service.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
£37–43,000 + good benefits
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Featured company
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments