Sullivan joins Verve as North America SVP

Sullivan (pictured) joins Verve from Hall & Partners, and prior to that was a senior partner at Flamingo. She also has a background working in brand strategy.

At Verve, Sullivan will be responsible for launching the company’s insights proposition to brand and marketing clients and agencies in the US.

Sullivan said: “Verve’s combined expertise across human, cultural, and artificial intelligence feels like the right approach at the right time as brands are seeking partners to help them navigate a new landscape of possibility.”

Verve, headquartered in London with teams in Manchester, Chicago, Europe, South Africa and Australia, employs staff in semiotics, AI, behavioural science, anthropology, social intelligence, qual, quant and community research.