NEWS1 July 2024

Study begins to understand insight sector employment landscape

B2B News North America Trends

US – Community support network Insights Career Network (ICN) has launched its hiring study, focusing on recruitment, hiring and job seeking trends in the insights industry.

person filling out application form

For the first wave of the study, ICN’s research on research team has invited hiring managers, talent acquisition specialists and executive recruiters to participate in in-depth interviews to share their experiences.

ICN first carried out its hiring research in 2023. This year, the ICN is expanding the scope of the study to include job seeker experiences, and aims to reconcile those perspectives with the expectations, experiences, and viewpoints of hiring managers and recruiters.

Brian Fowler, ICN’s senior executive director and co-founder, said: “Since our initial fielding of this study in March 2023, marketing, user, and customer research departments and labour markets have wrestled with the technological tectonic shift brought by AI and the end of the Covid working from home boom. This year, we’re expanding our study to include the wider research industry to better understand where priorities and practices are shifting.”

Kahren Kersten, vice-president of research on research at ICN and founder, Experience Insights, said: “We need a truly 360-degree view of the end-to-end hiring experience so that all insights community professionals, whether hiring or job searching, can improve their approach and successfully reach their goals.”

Formed in 2022, the ICN is a job search and career network for insights professionals with a focus on offering community resources and networking, and developing research and best practices for job seekers. 

@RESEARCH LIVE

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