The Establishment Survey, which helps Barb understand the characteristics of UK households to inform its daily television audiences reporting, found that 19.57 million UK households now subscribed to a SVOD channel.

This means 68.5% of UK households now subscribe to an SVOD service, up 500,000 from the fourth quarter of 2021.

The number of UK homes with two or more services stood at 13.2 million homes – 46.3% of households – up from 12.4 million homes in the fourth quarter of 2021.

Netflix was in 19.29 million households, up 3% from the previous quarter, while Amazon Prime Video was accessed by 13.35 million homes, 6% more than the fourth quarter of 2021.

Disney+ had a quarterly increase of 19% and was now subscribed to in 6.53 million homes, according to Barb.

Apple TV+, a new addition to Barb’s quarterly figures, was the fastest growing SVOD service with a 27% rise in the first quarter of 2022 to 1.57 million households subscribed.

Now TV was available in 2.13 million homes, up 4% from the previous quarter.