NEWS22 February 2013

Strategy Analytics hires for new consumer insights practice

North America People

US — Business consultancy Strategy Analytics has hired three executive for its new consumer insights practice (CIP).

Joy Ganvik, Arleen Macaraeg-Denque and Carlos Salazar-Velasquez have all been named as vice-presidents.

Ganvik (pictured) is the former head of consumer insight for Motorola Mobility, while Macaraeg was CMGR product research lead for Microsoft Windows and Salazar-Velasquez is the former head of marketing sciences for Motorola Mobility.

The CIP team aims to strengthen Strategy Analytics’ customer analytic competencies, expanding the company’s knowledge of consumer behaviour not only in technology products and services but in other industries such as CPG, retail, pharmaceutical, financial services and transportation.

Ganvik said: “We are intent on adapting, evolving and developing unparallelled methodologies to uncover true insights that will drive decision making.”