Strat7 ResearchBods launches customer success arm

The division will provide resources and support for the agency’s clients and help them to access its various products and services.

McCarthy (pictured) joined the company in 2019 to lead the client services team. She has been promoted to head of customer success and will implement and lead the new part of the business by overseeing the teams for client services, insight, community management and creative.

McCarthy said: “We’re very confident that the new division will play a vital role in helping our clients accelerate growth. We can identify potential gaps in our product and service proposition more easily, and work with our clients to develop tactical and strategic solutions.”

ResearchBods rebranded as Strat7 ResearchBods earlier this year, following its merger with Bonamy Finch and LiFE in 2019.