Strat7 launches AI tool

Strat7GPT ingests and analyses unstructured data uploaded from text-based sources, including verbatim survey responses, transcripts, PDFs, presentations and call logs.

Used alongside with a Strat7.ai toolkit, which gathers and analyses unstructured data, Strat7GPT can be applied for tasks include cultural landscaping, category understanding, customer closeness and brand strategy.

Strat7GPT is being rolled out with training over the coming weeks and is the second internal AI tool Strat7 has launched, following the release of cultural trends platform Crowd Signals in 2021.

Paul Jackson, joint lead at Strat7.ai, said: “Generative AI tools like ChatGPT offer huge potential to drive efficiencies. While the landscape is changing fast, responsible businesses that handle proprietary data remain wary of off-the-shelf services.

“We wanted to bring the same advantages to our clients, but within a secure environment that would support confidentiality agreements and speed up strategic delivery to our clients. As such, we needed to maintain control of client data and remove any risk of it leaking into the public domain.”