NEWS17 August 2012

Stingray Digital expands Rentrak deal

North America

US— Digital media group Stingray Digital has added The Karaoke Channel to its ratings contract with Rentrak.

Online content provider and broadcaster Stingray already uses the OnDemand Essentials tool for its channels ConcertTV and Galaxie Music Videos on Demand.

Gary Pelletier, VP of marketing at Stingray, said: “We have been satisfied users of Rentrak’s services for ConcertTV and for Galaxie Music Videos on Demand, and it only made sense for us to add The Karaoke Channel to the contract so that we can continue to improve the programming and effectiveness of our promotions on that service as well.”