NEWS5 January 2022

STG merges acquisitions to create new media monitoring business

M&A News UK

UK – Technology investor Symphony Technology Group has completed its acquisition of Kantar’s Reputation Intelligence business and announced the additional purchase of PRgloo and Onclusive.


Together, the three businesses will merge to create a new global media monitoring, measurement and workflow management service for the global PR and communications sector. 

The new standalone company will operate under the name Onclusive, said to reflect the inclusive and scalable nature of its newly combined offer and its commitment to accelerating investment in tech-powered platforms and solutions. 

The company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s media relations and workflow management platform; and US-based Onclusive’s AI technology and data science. 

Commenting on the venture, chief commercial officer of the newly formed Onclusive Petra Masinova said: “We’ve always admired each other’s strengths and we’ve increasingly teamed up on programmes to help solve clients’ needs. Now, we have accelerated our natural evolution to become one company, amplifying our strengths and supporting our clients with leading insights, technology and expertise together under one roof.” 

Onclusive will serve more than 9,000 clients, including many of the world’s biggest brands, across 130 markets. The company has over 1,100 employees based in the UK, US, Ireland, France, Italy, Spain, Germany and Australia.