Stanhope had been at UK-based SDL as chief strategy officer, campaign management and analytics before the move. He had previously worked as a principal analyst at Forrester.

“Words can’t express how thrilled we are that Joe has joined BrightTag’s team,” said Mike Sands, president and CEO, BrightTag.

“No one knows our category and the competitive landscape better than Joe. He’s a true thought leader and brings an extraordinary depth of experience and expertise that will help guide our company and our clients in mastering the cross-channel data challenge.”