NEWS19 February 2010
US— Tesco Mobile heads a trio of firms who have signed up to use SPSS’s predictive analytics software to gain insights into customer behaviours and help improve retention rates.
Other new customers of the software developer are Spanish firm Digital+ and Dutch company UPC Broadband. SPSS was bought by IBM in a $1bn deal last year.
Scott Stainken (pictured), general manager of IBM’s telecoms industry activities, said: “By leveraging information from every point of contact, communication service providers can proactively manage their customers based on their preferences and behaviour, which will result in an improved bottom-line.”
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