Spring Creek names O'Reilly to social marketing analytics role

He was previously senior manager of business intelligence at travel website Expedia, prior to which he spent five years at T-Mobile as part of the company’s loyalty and strategy analysis division.

A Spring Creek spokesman said: “Our analytics and research division is rapidly growing to meet our clients’ evolving measurement, analysis and optimisation needs. Kevin’s deep knowledge and experience in analytics will help expand our capabilities; we’re thrilled to have him aboard.”

Spring Creek Group is based in Seattle and its clients include Microsoft, HTC and US Bank.