NEWS30 June 2011

Spring Creek names O'Reilly to social marketing analytics role


US— Kevin O’Reilly has joined social marketing agency Spring Creek Group, as director of social marketing analytics and research.

He was previously senior manager of business intelligence at travel website Expedia, prior to which he spent five years at T-Mobile as part of the company’s loyalty and strategy analysis division.

A Spring Creek spokesman said: “Our analytics and research division is rapidly growing to meet our clients’ evolving measurement, analysis and optimisation needs. Kevin’s deep knowledge and experience in analytics will help expand our capabilities; we’re thrilled to have him aboard.”

Spring Creek Group is based in Seattle and its clients include Microsoft, HTC and US Bank.